Built on Results, Not Just Campaigns
Charity's career spans FMCG and digital transformation, working across the UK and Nigeria. She has led brand strategy, product launches, and growth initiatives in highly competitive markets.
She has worked with organisations such as Diageo, Nutricima, PZ Cussons, FanMilk, and Seven-Up Bottling Company, delivering strategies that connect with consumers and drive measurable results.
Her philosophy is simple: marketing should not just look good. It should work.
What She Does Best
Transforming underperforming brands into growth drivers
Taking brands from decline or stagnation to measurable category leadership.
Bridging strategy and execution
Connecting the 'what' and the 'why' directly to day-to-day actions that move the needle.
Building scalable marketing systems
Creating frameworks that work beyond campaigns — systems that outlast any single initiative.
Driving measurable business outcomes
Every strategy is anchored in targets, tracked, and refined for maximum ROI.
What She Does Today
Today, Charity works at the intersection of strategy, technology, and growth.
Founder of InfluenceForge
An authority-building platform helping professionals and brands create lasting digital influence.
Brand Strategist for SMEs
Supporting small and growing businesses with brand positioning, marketing systems, and growth strategy.
Thought Leader
Sharing insights on marketing, brand growth, and business transformation through content and speaking engagements.
Is This You?
Charity helps businesses answer critical questions like:
Why isn't our marketing driving results?
What should we focus on to grow?
How do we position our brand to stand out?
SMEs
Small and medium businesses ready to scale
Founders
Entrepreneurs building brands from the ground up
Transformation Leaders
Businesses undergoing digital transformation
What She Believes
Clarity beats complexity
The best strategies are simple enough to communicate in a sentence, and powerful enough to transform a brand.
Strategy drives decisions
Without a clear strategy, every marketing decision is just a guess. Strategy removes guesswork.
Consistency builds authority
Brands are built over time, not overnight. Consistency in message, tone, and action is the real differentiator.
Growth comes from doing fewer things better
Focus beats volume. Doing three things brilliantly creates more growth than doing fifteen things adequately.
The Journey So Far
From Diageo to PZ Cussons to building brands across Africa and the UK — 15+ years of measurable impact.
Diageo (Guinness Nigeria Plc)
Retail Development Manager → Brand Support Manager
Grew sales volume 80%, market share from 5% to 60%, and van sales from 300 to 800 cases/week. Developed GAME Plans and Pan-African growth initiatives.
FanMilk Nigeria
Senior Brand Manager
Led the innovation and launch of premium ice cream product Fan Royale — 60% above launch expectations. Renovated brand identity for 5 brands, reduced marketing costs by 70%.
PZ Cussons Nigeria
Category Marketing Manager, Nutricima
Led Nunu Milk revitalisation with 'Grow Every Day' positioning. Grew brand volume +40%, market share +30%, and brand equity +20%.
PZ Cussons Global
Senior Brand Manager, Imperial Leather
Worked globally across Europe, Asia, and Africa on the Imperial Leather relaunch. Developed global skincare strategy and led product innovation across regions.
PZ Cussons Nigeria
Head of Personal Hygiene Marketing
Led brand activation across 8+ personal care brands, managing NPD pipeline and delivering consumer insight-driven marketing strategies.
Seven Up Bottling Company
Category Lead & Marketing Lead
Built the Home and Personal Care division from scratch. Launched 2Sure soap, dishwashing liquid, and multipurpose bar. Grew dishwashing liquid market share from 0% to 10%.
Manchester Metropolitan University
MSc Digital Marketing Communication
Completed a Masters in Digital Marketing Communication, developing expertise in SEO, content strategy, UX, persuasive communication, and digital analytics.
Edgway
Product Brand Strategist
Leading brand direction, positioning, messaging, and visual identity for Edgway's Microsoft-powered digital transformation services in the Midlands SME market.