Published Works
Academic and professional publications exploring brand marketing, consumer behaviour, and digital strategy in emerging markets.
Effectiveness of Email Marketing in Nigeria
Grow your business and engage with your customers using email marketing effectively
This book investigates the effectiveness of email marketing in Nigeria, focused on Nigerian consumers and how they perceive email marketing. It also examines what effectiveness means for the Nigerian consumer when it comes to email marketing, covering metrics like click-through rates, opt-in and opt-out rates.
Impact of Celebrity Endorsement on Consumer Online Behaviour
Buying behaviour pattern in Nigeria
A must-read for any business owner or marketer seeking to thrive in Nigeria's modern-day market. Explores the influence of social media and celebrity endorsements on consumer purchasing behaviour in Nigeria, providing valuable insights for organisations and businesses.
Impacto da aprovação de celebridades no comportamento em linha dos consumidores
Padrão de comportamento de compra na Nigéria
Portuguese edition. Explores the influence of social media and celebrity endorsements on consumer purchasing behaviour in Nigeria, providing valuable insights for organisations and businesses operating in emerging markets.
Eficácia do marketing por correio eletrónico na Nigéria
Faça crescer o seu negócio e interaja com os seus clientes utilizando o marketing por correio eletrónico de forma eficaz
Portuguese edition. Part of a research project investigating the effectiveness of email marketing in Nigeria, examining consumer perceptions and what effectiveness means in the Nigerian market context.
Impatto dell'endorsement delle celebrità sul comportamento online dei consumatori
Modello di comportamento d'acquisto in Nigeria
Italian edition. Explores how social media and celebrity endorsements influence consumer purchasing behaviour in Nigeria, offering strategic insights for marketers and business owners.
Published Research
Peer-reviewed articles published in international academic journals.
A Move to Rescue Profitability (A Mini Case Study of PZ Cussons Nigeria)
International Journal of Research Publication and Reviews (IJRPR)
Vol 5, Issue 5, May 2024 · ISSN 2582-7421 · A+ Grade, Impact Factor 5.536
Elon Musk's Strategy to Diversify (An Analysis of Tesla and Bitcoin)
IRE Journals — Iconic Research and Engineering Journals
Vol 7, Issue 8, Feb 2024 · ISSN 2456-8880
Online Personal Branding Best Practices for Nigerian Graduates Seeking Careers in Digital Marketing
IRE Journals — Iconic Research and Engineering Journals
Vol 7, Issue 8, Feb 2024 · ISSN 2456-8880
Understanding the Impact of VUCA Environment on Business in Nigeria
IJARIIE — International Journal of Advance Research, Ideas and Innovations in Engineering
Vol 10, Issue 3, 2024 · ISSN(O) 2395-4396
Greenwashing in High Street Fashion: UK & EU Perspectives. Whitepaper
International Journal of Research Publication and Reviews (IJRPR)
Vol 6, Issue 5, 2025 · ISSN 2582-7421