Blog | Charity Ilevbare-Adeniji | Marketing Authority

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Insights & Ideas

Strategic thinking on marketing, branding, and growth.

Why Huda Beauty May Be a Better Brand Fit for Cardi B Than Her Previous Partnerships

An analysis of the Huda Beauty x Cardi B 'Snatched Baddies' campaign, exploring why this partnership offers a more authentic brand fit for the rapper than her previous commercial ventures.

Sep 1, 20261 min read

Marketing Growth

What Marketers Can Learn from the KitKat Heist

An analysis of how the 'KitKat Heist' viral incident serves as a masterclass in brand resilience and turning potential PR crises into opportunities for authentic consumer engagement.

Sep 1, 20261 min read

SME Insights

How African Fintech Marketing Is Rewriting the Global Playbook

The global marketing playbook is being rewritten, not in Silicon Valley, but in Lagos, Nairobi, and Accra. Here's what African fintech brands are doing differently, and what every global brand should be paying attention to.

Aug 2, 20265 min read

SME Insights

The SME Marketing Budget Playbook: Where Every Pound Should Go

A practical framework for allocating your marketing budget with intention, not guesswork

Aug 2, 20265 min read

Brand Strategy

Why Most Brand Strategies Fail Before They Start

The number one reason brand strategies fail isn't bad execution, it's starting from the wrong place entirely.

Apr 15, 20265 min read

SME Insights

Why Most Brand Strategies Fail Before They Start

And how to fix the problem before you waste time, budget, and momentum

Apr 8, 20264 min read

Digital Transformation

Digital Transformation Is Not About Technology

Companies keep failing at digital transformation because they think it's a technology problem. It's not.

Mar 25, 20264 min read

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