15+
Years of Experience
50+
Brands Worked With
10M+
Audiences Reached
25+
Campaigns Delivered
Experience at
A Marketing Leader Who Turns Vision Into Revenue
With over 15 years of experience leading marketing transformations across FMCG, digital, and enterprise brands, I help organisations move beyond vanity metrics to build brands that drive measurable, sustainable growth.
My approach combines strategic thinking, consumer insights, and data-driven execution to create marketing that doesn't just look good, it performs.
Featured Projects
Strategic marketing work that delivered real, measurable results.
Insights & Ideas
Strategic thinking on marketing, branding, and growth.
What People Say
Words from colleagues, managers and leaders I've worked with.
"Charity is very creative, innovative and selfless; an excellent team player, she is passionate about her goals, and delivers brilliantly. She works tirelessly on every task she handles to expected results. Her experience about brand building as well as sales is broad, and she is always willing to share, as much as she is to learn new experiences."
Alfred Okosun
Entrepreneur | Founder | Digital Transformation, DBA, PMP, CSSGB, SP
Follow the Journey
Snippets, insights, and moments from my marketing world.
2027 is almost here… and your promotions shouldn’t be running on vibes and last-minute decisions! 😂👀 If you’ve been following my four-part series on planning your 2027 promotions, you already know there’s a lot more to promotions than just offering discounts and hoping customers will buy! We’ve talked about planning ahead, choosing the right promotional periods, setting budgets and making sure your promotions actually make business sense. Now, if you’re thinking, “Charity, can I just watch everything in one go?” 😂 Of course you can! 🎥 The full video is now available on my YouTube channel — BrandXpert! Head over to YouTube, search for BrandXpert, or click the link in my bio to watch the full conversation. And while you’re watching, get your calendar out. Let’s start putting those 2027 plans together! Because the goal isn’t to run more promotions. It’s to run promotions that actually help your business grow! ❤️ #BrandXpert #2027BusinessPlanning #SmallBusinessMarketing #MarketingTips #BusinessGrowth SmallBusinessOwners MarketingStrategy
When I say “check out the competition” I know exactly what I am saying.. please hear directly from a billionaire. Video credit @theschoolofhardknockz
Small business owners, please, you don’t have to slash your prices every time you want to attract customers! 😅 I know discounts can bring people in, but if you’re constantly reducing your prices, what happens to your profit? Sometimes, it’s about giving customers more value rather than charging them less. Think product bundles, loyalty rewards, gifts with purchase, referral incentives or free delivery above a certain amount. And here’s another thing. Don’t just run a promotion and move on. Look at the results. Did you make money? Did you attract new customers? Did they come back? Use what you’ve learnt to make your next promotion better. My challenge to you is simple: Plan at least one meaningful promotional opportunity for each quarter of 2027. You don’t need to do everything. You just need to be intentional. I’m Charity from BrandXpert, and I’m here to help you make better marketing decisions. Save this for your 2027 planning, and follow @brandxpertuk for more practical marketing tips. #BrandXpert #MarketingForSmallBusinesses #BusinessPlanning2027 #CustomerRetention #smallbusinessgrowth
Imagine announcing a fantastic promotion, customers start placing orders, and suddenly you realise you don’t have enough stock. 😩 Or worse, you sell so much but discover you barely made any profit! This is why planning matters. Before you run your next promotion, sort out these five things: 💰 Your budget: Can you actually afford the offer? 📦 Your stock or capacity: Can you deliver what you’re promising? 🎯 Your audience: Who exactly are you trying to attract? 📢 Your communication: How will people hear about the promotion, and when will you start talking about it? 📊 Your measurement: How will you know whether it was successful? Because making sales is good, but making profitable sales is even better! Which of these five do you think small businesses overlook the most? #BrandXpert #SmallBusinessAdvice #MarketingTips #SalesPromotions #BusinessGrowth
You don’t need to run a promotion every time there’s a celebration! 😂 I know Valentine’s Day, Easter, Mother’s Day, summer sales, Black Friday and Christmas are all tempting. But here’s my question: Do these occasions actually make sense for your business? If you run a beauty business, Valentine’s Day or Mother’s Day might be a fantastic opportunity. If you sell school supplies, back-to-school might be your biggest season. And if you offer professional services, your promotional opportunities might have nothing to do with public holidays. So before 2027 starts, get your calendar out. Look at all four quarters and identify the periods when your customers are most likely to need what you offer. You don’t have to participate in everything. Just be strategic about the opportunities you choose. Which quarter is usually your busiest? Tell me! 👇 #BrandXpert #2027Planning #SmallBusinessMarketing #PromotionalCalendar #BusinessTips
Small business owners, can we talk? 👀 2027 is around the corner, and I have one question. Are you planning your promotions, or are you going to wait until Valentine’s Day is two weeks away before you start thinking of what discount to offer? 😂 Here’s something I always say: Every promotion should have a purpose. Are you trying to attract new customers? Increase sales? Reward loyal customers? Or introduce something new? Because running a promotion simply because your competitors are doing it isn’t a strategy. And please, promotions don’t always have to mean discounts! Let’s be more intentional about how we market our businesses in 2027. Have you started planning yours, or are we still winging it? 😂 #BrandXpert #SmallBusinessTips #MarketingStrategy #BusinessGrowth #2027businessplanning
Okay, Manchester people, I found something you might want to take advantage of! 😂🎄 You know how every Christmas we say we need to take proper family pictures, and before you know it, Christmas has come and gone? Well, Bface Photography Studio in Manchester is doing a Christmas mini photoshoot for £180 for the whole family, with 10 edited pictures included! Honestly, I think that’s a steal! 😍 And you don’t have to live in Manchester. If you’re in Salford, Bolton, Stockport, Oldham, Rochdale, Warrington, Liverpool, Sheffield, Birmingham, Coventry or any of the surrounding areas, you can come down for the shoot. I particularly love the idea of having proper Christmas pictures with the family. The children are growing, everyone is getting older, and these are memories you’ll be glad you captured. Now, the thing is, slots get filled up quickly, so don’t leave it until the last minute. 😂 You can book directly on their website: https://www.bfacephotography.com/contact Or send them a WhatsApp message: 📲 +44 7703 828018 📍 Bface Photography Studio, Manchester And if you’ve been looking for an excuse to get everyone dres #BrandXpertUK #BfacePhotography #ManchesterChristmas #ChristmasPhotoshoot #FamilyPhotography ManchesterPhotographer GreaterManchester ChristmasMemories
Imagine spending years working in marketing and then deciding to go back to school to learn a part of your own profession! 😂 Well, that was me! One of the reasons I left Nigeria to pursue my Master’s in Digital Marketing Communications in the UK was because digital marketing was an area I had always relied on agencies to handle. I could brief an agency, review the work, challenge the strategy and evaluate the results. But I wanted to understand the actual execution for myself. And I’m so glad I took that leap! ❤️ One of the best parts of the journey was getting the opportunity to do a placement year. Being able to put classroom knowledge into practice was such a valuable experience. I loved my placement journey, and I’m so glad I got the opportunity to share my experience in this podcast conversation. 🎙️ It just goes to show that no matter how experienced you are, there’s always room to learn, grow and try something different. 🎧 Listen to the full conversation on Spotify — https://open.spotify.com/episode/0iPTcHaum1BwnJCkOu6RE5 Have you ever gone back to learn something new, even when you were already experienced in your field? #MyMastersJourney #DigitalMarketing #PlacementYear #StudyingInTheUK CareerGrowth LifelongLearning InternationalStudentJourney
Six months ago, InfluenceForge was just an idea. Today, it’s officially live on Google Play! 🚀 After months of building, testing and learning, I’m excited to share this milestone. InfluenceForge is an AI-powered platform that helps professionals understand their authority, track their progress and discover opportunities to build a stronger personal brand. Building it has been a huge learning curve, but it’s reinforced one important lesson: you don’t have to wait until everything is perfect to put your idea out there. Real users help you make it better. 📲 Search InfluenceForge on Google Play, try it out and share your feedback. Watch the full video on YouTube: @brandxpertuk How’s your building journey going? 😂💜 #BrandXpert #InfluenceForge #BuildingInPublic #Entrepreneurship #PersonalBranding StartupJourney GooglePlay
One of one. The only one. Unapologetically me! ❤️✨ There’s something beautiful about stepping in front of a camera and allowing someone else to capture you through their creative eyes. The Sip & Shoot event hosted by @conphotstudios was such an amazing experience! From the atmosphere to the creativity and the beautiful people I met, it was definitely time well spent. And can we talk about these pictures? 😍🔥 I had the absolute privilege of being behind @samocreativeproduction ’ lens, and what an experience! The creativity, the attention to detail, the ability to capture personality and turn a simple pose into an editorial moment. I absolutely love the results! I came to sip, shoot, connect and have a good time. I left with beautiful memories and photographs that deserve their own magazine covers. 😂❤️ A huge shoutout to @conphotstudios for putting together such a lovely experience and to @samocreativeproduction for capturing me so beautifully. Now, for the outfit details, because why not? 💃🏽 🤍 Blazer: Zara ✨ Accessories: ASOS 👡 Slip-on mules: Zara 🎨 Trousers: @houseofade_couture Sometimes, you just have to dress up, show up and enjoy being the masterpiece! I am one of one. The only one. And that’s enough. ❤️ #SipAndShoot #Conphotstudios #Samocreatives #FashionEditorial #PersonalStyle StyleAtAnyAge ManchesterCreatives PhotoshootExperience AfricanFashion FashionConfidence OneOfOne ZaraStyle ASOSStyle WomenWithStyle
Have you ever worked with a business so reliable that you don’t have to chase them to deliver? Let me introduce you to Giftessenze! 🎁✨ Today’s Small Business Spotlight is on Giftessenze, a business that curates beautiful and thoughtful gifting experiences for individuals and corporate organisations. Now, this one is personal! ❤️ I know Abimbola, the amazing woman behind Giftessenze, personally, and I can testify to her professionalism and commitment to delivering excellent service. I’ve used Giftessenze myself, so this isn’t just me talking about a business. This is a recommendation based on my own experience. One thing I absolutely love about Giftessenze is their customer service. They listen, they take feedback seriously, they’re efficient, and most importantly, they deliver when they say they will! And trust me, when you’re dealing with corporate gifting, deadlines are everything. Nobody wants to be chasing a vendor when they have a hundred other things to worry about! For me, what makes Giftessenze stand out isn’t just the beautiful gifts they curate. It’s the peace of mind that comes with knowing you’re working with someone who understands professionalism, values relationships and takes customer satisfaction seriously. Abimbola understands that good customer service is not an extra. It’s part of the product! 👏🏽 And that’s something every small business owner can learn from. So, whether you’re looking to appreciate your employees, celebrate your clients, surprise someone special or create a memorable gifting experience, Giftessenze is a business I would happily recommend. Let’s celebrate businesses that are doing things right! ❤️ Have you ever experienced customer service so good that you became a loyal customer? #Giftessenze #SmallBusinessSpotlight #CorporateGifting #GiftCurator #CustomerServiceExcellence CustomerExperience WomenInBusiness WomenEntrepreneurs SupportSmallBusinesses CorporateGifts ThoughtfulGifting BusinessSpotlight BrandXpert SmallBusinessSuccess
✨ SMALL BUSINESS SPOTLIGHT: Zandikamaroma ✨ You know I love discovering and celebrating businesses that are doing something special, and Zandikamaroma Bakhoor, Perfume & Incense Atelier is definitely one of them. ❤️ @zandikamaroma And this one comes with a personal recommendation because I actually use their Bakhoor, and I LOVE it! 😍 There’s something about a beautiful fragrance that completely changes the atmosphere of a space. Their Bakhoor gives that rich, warm, luxurious scent that lingers and makes your home feel extra special. From Bakhoor to perfumes and incense, Zandikamaroma is creating a beautiful fragrance experience rooted in the art of scent. If you love your home smelling gorgeous or you’re looking for something a little different from the usual fragrances, this is a business worth checking out. Small businesses grow when we discover them, talk about them, recommend them and buy from them. ❤️ Have you tried Bakhoor before? #SmallBusinessSpotlight #Zandikamaroma #Bakhoor #BakhoorLovers #PerfumeLovers Incense HomeFragrance FragranceLovers SmallBusinessUK SupportSmallBusiness BrandXpert SmallBusinessFinds PerfumeTok TikTokMadeMeBuyIt